Acura is showcasing the next generation NSX, the only supercar made in America, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50.
The high-energy vocal effects of the Van Halen classic Runnin’ with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game.
The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar.
The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot.
The 30-second visual tour de force relies on the elegant design and powerful inner-workings of the NSX, with Runnin’ with the Devil building softly in the background, before erupting in a powerful crescendo through rapid-fire vocals – hollers and screams responding to every camera movement across the intricate details of the NSX.