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Honda returns to the Super Bowl

The next-generation Honda CR-V will make its television debut during Super Bowl LI.

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Honda is set to return to the big game in 2017 with the television debut of the completely redesigned and reengineered 2017 Honda CR-V on Sunday, Feb. 5 during Super Bowl LI, where more than 100 million viewers will get a closer look at the newest edition model.

This is the third time CR-V will be featured during the big game, including the 2012 launch of the previous generation CR-V in a commercial paying homage to a well known coming-of-age character in “Matthew’s Day Off,” and following the CR-V’s first appearance in 2007, coinciding with the launch of the first-generation CR-V.

Last year’s highly successful “A New Truck to Love” ad introduced the new Ridgeline pickup to Queen’s iconic “Somebody to Love,” generating more than 100,000 hand-raisers for Honda’s innovative new truck.

The 2012 Honda CR-V “Matthew’s Day Off” spot featuring that well-known coming-of-age character was created to connect with the 2012 CR-V’s youthful target audience.

The spot was a big hit four years ago and quickly became one of the most talked-about ads even before it aired during the game.

The 2017 CR-V boasts bold new styling, a more premium interior, the model’s first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment.

 First-Generation CR-V Super Bowl

First-Generation CR-V

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