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Smith takes style to the Edge

David Smith of Beta Clothing Designs of Toronto won the Ford Fashion Award last week in Ford of Canada's Taking Style to the Edge contest, part of L'Oreal Fashion Week.

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David Smith of Beta Clothing Designs of Toronto won the Ford Fashion Award last week in Ford of Canada’s “Taking Style to the Edge” contest, part of L’Oreal Fashion Week.

With almost 3,000 on-line votes, Smith’s Ford Edge-inspired look was deemed the winner among the top three made-in-Canada designs.

Selected fashion designers showcased their creations on-line, all inspired by the Ford Edge crossover utility vehicle, to vie for the award and a top prize of $5,000.

Of his winning creation, Smith said: “The overall concept styling embodies an urban street aesthetic consistent with the demographic that the Ford Edge is targeting.

“This look takes the rich colour palette of the Ford Edge and combines it with elegant tone-on-tone embroidery and silk-screen graphics to achieve a mature but youthful design. A layered look has also been used to show how all the pieces in this concept complement each other.”

Ford Motor Company of Canada and the Fashion Design Council of Canada teamed up to create the contest to offer fashion designers another opportunity to display their work.

“We ran a contest featuring the Ford Edge around L’Oreal Fashion Week last spring and Canadians came to the website (www.fordstyle.ca) in droves,” said Reg Modjeski, manager of partnerships and events, Ford of Canada.

“Almost 4,000 fashionistas logged on to cast their votes and help us choose the winning design, so we expected the competition to be fierce again this time. We weren’t disappointed.”

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